Broker Check
Thayer R. Potter Jr., CFA® CFP®

Thayer R. Potter Jr., CFA® CFP®

Managing Director

Terry brings his clients a long and accomplished career with 34 years of experience in the financial services industry. Mr. Potter received his B.S. degree in Business Administration from Pennsylvania State University and began his career in finance with Gibraltar Securities, a Florham Park, NJ based municipal securities firm in May of 1985. Two years later, he moved to the Asset Management sector, landing a position as a research and portfolio management assistant with Acorn Management in New York City. Within Acorn, he moved up to the level of Senior Research Analyst and Vice President with the aid of earning the Chartered Financial Analyst (CFA) designation in 1992. A year later, Terry moved to the Jersey Shore, accepting a position as Senior Portfolio Manager, and Vice President of Fox Asset Management, a fixed income and value equity asset management firm in Little Silver, NJ. The firm’s strong performance in equity and fixed income returns resulted in asset growth from $520 million to $6.2 billion by 1998. Despite this success, internal conflicts resulting from the firm’s ownership structure led Terry to join a group of fellow senior investment professionals to start Osprey Partners Investment Management, an institutional based asset management firm in September of 1998, where he served as Principal and Senior Portfolio Manager.

Upon recognizing the shifting trend toward investment planning and wealth management,Terry left the institutional asset management business to build a practice focused on individual clients, starting as a Financial Advisor with Morgan Stanley Smith Barney in March of 2009. Three years later, he seized the opportunity to form a team and ultimately acquire the practice of Robert Laudenslager with Janney Montgomery Scott in Sunbury, PA while maintaining his fee-based New Jersey clients through the Janney office in Red Bank, NJ. In June of 2017, Terry fulfilled his life-long dream of establishing his own business, launching Twin River Wealth Management, an independent practice within the Wells Fargo Advisors Financial Network with his assistant, Jeremy A. C Soper.

Terry and his wife, Laurie, have three adult children and they are the co-owners of an independent book store in Fair Haven, NJ.

Being a Chartered Financial Analyst— The CFA Institute

As a Chartered Financial Analyst (CFA) and active member of the CFA Institute, Terry is bound by the CFA Code of Ethics and Standards of Professional Conduct. The CFA Institute Code of Ethics and Standards of Professional Conduct are fundamental to the values of the CFA Institute and essential to achieving its mission to lead the investment professional globally by setting high standards of education, integrity, and professional excellence.   Since their creation in the 1960’s the Code of Standards have promoted the integrity of CFA Institute members and served as a model for measuring the ethics of investment professionals globally, regardless of job function, cultural differences, or local laws of regulations.

CFA Members, have a duty of loyalty to their clients and must act with reasonable care and exercise prudent judgement. As a member, Terry must act for the benefit of his clients and place their interests before his employers or his own interest. Along with all CFA members, Terry has a direct responsibility to make inquiries into a client or prospects investment experience, risk and return objectives, and financial constraints prior to making any investment recommendation or taking investment action. Additionally, CFA members must reassess and update client information on a regular basis. These are not optional - they are critical to the integrity of his practice and mandatory under the CFA Code and Standards.